Last month, Nita Ambani visited the Kashi Vishwanath Temple in Varanasi to present Anant Ambani and Radhika Merchant wedding first wedding invitation to the Lord on behalf of the couple. She was later seen shopping for Banarasi sarees in the sacred city.
Judging by the lavish pre-wedding celebrations hosted by the billionaire family for Anant Ambani and Radhika Merchant wedding, it is clear that their wedding will be one of the most significant events in the industry.
Consequently, the groom’s mother has reportedly decided to seize this opportunity to showcase the Banarasi saree on a global stage and create widespread buzz around it. Read on!
Banarasi sarees set to steal the spotlight at Anant Ambani and Radhika Merchant wedding
After returning from their second pre-wedding celebration in Italy and Rome, Nita Ambani visited the Kashi Vishwanath Temple in Varanasi on June 24 to present the Anant Ambani and Radhika Merchant wedding first invitation and seek the Lord’s blessings. Following this, she shopped for Banarasi sarees at a local store in the city.
A recent report by India Today suggests that the businesswoman and philanthropist plans to use her son’s grand event to highlight the Banarasi saree, a garment that is the pride of the holy city.
Nita Ambani purchased 50-60 Banarasi sarees for her son’s wedding.
To showcase the intricate weaving and the hard work of skilled artisans, Reliance Foundation’s Chairperson reportedly purchased nearly 50-60 sarees for the grand event. She also held a meeting with weavers at her hotel to finalize the intricate details of the sarees that would be featured at the opulent wedding.
The publication also suggested that the bulk order of Banarasi sarees has now been completed, though more details remain under wraps.
Discussing how Mrs. Ambani’s initiative will benefit the craftsmen on an international level, a saree trader and exporter told the publication, “When the Banarasi saree is worn at the Ambani family’s wedding, it will once again be talked about worldwide,” said Praveen Agarwal.
About Anant Ambani and Radhika Merchant’s Haldi Ceremony:
On July 8, the Ambanis invited a select group of close friends from the industry to join the intimate traditional event. Salman Khan and Ranveer Singh added their unique flair, while Sara Ali Khan, Janhvi Kapoor, Arjun Kapoor, Orry, and others dazzled in their desi avatars. The couple is set to marry on July 12, followed by a lavish reception.
